Leveraging Google's AI-powered tools in IT and complex B2B verticals

We know how B2B companies with long deal cycles can effectively use Google’s AI tools to boost sales.

clients

years on the market

middle and senior level specialists

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Traditional B2B advertising approaches no longer work:

Working with search campaigns(the ecosystem is oversaturated)

Demand gradually burns out,you get leads at an ever higher cost

Googleis not working!

Why are your search campaigns no longer effective?

Let’s look at the fatal mistakes!

We will figure out why your advertising campaigns are not working and offer a solution within the framework of Google’s innovative marketing concept. We will help you set up your system so that it works, scales and brings results.

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A Revolutionary Approach to Performance

The updated Google ecosystem provides the opportunity for strategic (long-term) work with the audience.

Google’s innovative tools allow you to scale sales based on conversion data. Having received 30 or more conversion actions per month, the system scales the segment by users who can become customers in the future.

SCALE SALES WITH GOOGLE AI TOOLS

AWARENESS

We developVideo Reach or Video Viewcampaigns to increase awareness and preferences of future buyers, achieving a greater market share.

Video Reach:+44% reach, -16% CPMs

Video View:+40% views, -30% CPV

CONSIDERATION

We connectDemand Gento attract a new audience to perform targeted actions on the site and increase conversion = scaling.

CONVERSION

We usePower Pair (pMax+Broad match)to stimulate conversions with maximum profitability for key queries. The system works with broad matching, selects non-obvious complex relevant queries.

Broad Match:+35% to conversions

PMax:+18% to conversions

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Don't limit yourself to IT industry cases

We’ve already helped many B2B companies around the world improve their advertising effectiveness. Here are a few examples:

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Power Pair for Sales Growth

Power Pair is a powerful combination of two Google tools, Broad Match and Performance Max, that significantly improves the effectiveness of advertising campaigns at the bottom, conversion part of the funnel. Now you can reach a wider target group, and at the same time be sure that their ads are displayed for the most relevant search queries, and bids are optimally adapted to individual goals. Automatically.

Advertisers using Power Pair receive higher conversion rates and reduce customer acquisition costs due to more precise optimization of advertising campaigns.

growth in the share of new customers

increased efficiency of advertising campaigns

growth in conversions

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6 Steps to Maximizing Google Ads Performance in B2B:

WE GET +18% to conversions (PMax) and +35% to conversions (Broad Match)

Enable Performance Max (PMax) –cover more touchpoints with your customers(YouTube, Search, Gmail, Maps, etc.).

Create a sufficient number of creatives and formatsto optimize impressions, increase ad relevance, and improve CTR.

Set up key events and pre-conversion actions,taking into account the complex path to conversion.

Optimize PMax –minimize irrelevant traffic in several iterations.

Use Broad match –work with long and complex queries, expanding relevant traffic.

Let the system learn(at least 30 conversions per month)and scale the experience.

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OPTIMIZING CREATIVE

Focus on efficiency

To improve the quality of ads and reduce the cost per click, it is necessary to upload the maximum set of advertising materials to the system.

This will provide algorithms with more opportunities to optimize impressions, increase the relevance of ads and improve CTR.

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Advertisers who uploaded video and static received20% MORE CONVERSIONSat the same cost per action than those who uploaded only video.

POWER PAIR

20% MORE CONVERSIONSon YouTube were achieved by advertisers who use the rule of three in PMax compared to using only horizontal formats.

Enable all aspect ratios for images

3 x horizontal
3 x vertical
3 x square

Enable all aspect ratios for video

3 x horizontal
3 x vertical
3 x square

Include 3 or more descriptions and titles

3 x description
3 x headings

Why will it definitely work with us?

Access to premium inventory.With our partnership, you get access to Google's best AI tools and experimental capabilities, allowing you to reduce the cost of lead acquisition and increase conversions.

Focus on results.Unlike most agencies, we don't just launch campaigns. We help you understand your current strategy, rebuild it, and optimize it so that your budget brings the maximum return.

Speed.As a Premier Google Partner, we quickly implement the latest tools and approaches, helping you stay one step ahead of the competition.

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Kasia Niavinskaya

CEO of the European Branch Wunder Digital

We guarantee that your advertising campaigns will start working more efficiently thanks to the use of advanced Google Ads tools. We have tested this approach on dozens of B2B companies. Try it yourself!

+48 781 231 652

kn@wunder-digital.com

Kasia Niavinskaya

Order a test campaign